Also unlike search advertising, Social PPC also has the ability to create deeper engagement with the user. Sure, it can generate a click through to a landing page, but it could also be a Like, Follow, re-Tweet, Check-In, share or Re-Pin, for example. Social PPC is great for brand awareness too.

PPC is essentially a company’s advertisements in search results or on another website to generate more traffic back to the advertiser’s site. Paid advertising is a model that targets consumers online using different formats, like a social ad or search ad, based on the consumers’ interests or intent

The Cost-Per-Click, or CPC, is determined by how many people you can reach, and how competitive that audience is — but Facebook’s is obviously catered to the Facebook audience. Facebook allows you to create your own PPC ads within the Facebook Ads Manager

When you start an ad campaign, you have the choice to start it from within the Facebook ads manager, or on the Instagram app. There are a few other methods you can consider using, such as power editor and third-party offers, but to start you just need these two